"This is 1shaping young boys, young men's image here across the country. And the images are everything from fighting to body image, to being tough, to making money."

CEO and founder of Common Sense Media, James Steyer says in most cases, young boys aren't searching for these posts. 68% of them say the content automatically shows up on their feeds.

"It's actually just being sent to them directly by the big social media platforms 2in order to make money. We have a youth mental health crisis in this country, but also a crisis among boys and young men."

91% of boys see messages about body image or 3appearance, like dressing a certain way and having clear skin, according to the study.

Those with high 4exposure to such messages are more than four times as likely to say social media makes them think they should change their appearance.

69% also regularly see content promoting 5gender roles in problematic ways, such as post suggesting girls prefer to date a 6particular kind of guy or use their looks to achieve their goals.

"I think it's a very powerful 7public education message to the boys themselves and the kids 8in general, but also to their parents and educators. Platforms have been 9getting away with some really 10offensive and 11inappropriate algorithmic content for years. It's about time they were 12held accountable. 13Period."