Households Cutting Streaming Services

스트리밍 서비스를 취소하는 가계들

American households are and streaming services are taking a hit.

“It’s just a really messy moment in the market with changing consumer behaviors.”

Last week, Netflix announced it lost 200,000 in the first quarter and says it expects to lose a huge two million subscribers before July.

A new survey conducted by research firm Momentive and CNBC found 35% of Americans cut a monthly subscription to in their spending while another 36% are considering it. Another survey done in the UK by research firm Kantar found some services like Disney Plus are struggling to Netflix - which was still first choice for consumers to keep. Experts say it’s evidence that Disney Plus is still trying to figure out what people want to watch. The popular ABC show “Dancing With The Stars” will air on Disney Plus starting in the fall.

“If the only thing that your library has is kids content, or Marvel content or Pixar content, there’s a difficult question of how do you keep happy.”

And it’s not just US households cutting back. According to Kantar, people in Britain cancelled 1.5 million subscriptions this year.

“You have obviously inflation and, and the war and a lot of in the marketplace.”

So, what else is to blame? Streaming services boomed during the pandemic. But that’s changing with return to normal and inflation rising. Experts also point to a among younger generations.

“And Youtube is free, and YouTube’s usage in the US in March 2022 more than Netflix’s.”

1
tighten one’s budget
긴축 재정을 펼치다, 허리띠를 졸라매다
2
subscriber
구독자(cf. subscription 구독)
3
rein
고삐를 죄다, 억제하다
4
keep up with
따라잡다
5
exclusively
독점적으로
6
audience
시청자
7
uncertainty
불확실성
8
behavioral shift
행동의 변화
9
tick up
상승하다

Article from: https://cnn.ybmnet.co.kr/cnn_class/2410

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Households Cutting Streaming Services