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“I have to continue to grow the business. And right now TikTok is the platform that’s been amazing and I love, love, love TikTok.”

Ella Livingston is one of more than 150 million monthly US users on TikTok using the platform to grow her chocolate business called Cocoa Asante.

“We always know that a platform can be gone just like that. So we are always prepared to 6pivot and if it’s not TikTok, it’s gonna be another platform.”

And she’s not the only one ready to move. Influencers who use TikTok as a primary way of generating 7revenue are already 8speculating about where they’ll go next.

“Here’s a few right here. Clapper, Huddles and Likee to name a few.”

So, who stands to benefit from a possible ban? Experts say American tech companies with features similar to TikTok. Meta’s Facebook and Instagram allow users to create 15 second video clips called Reels. Youtube has a 9feature called Shorts. Snapchat’s Spotlight highlights 10entertaining videos. And even Spotify has a TikTok-like video feed with recommended music and other content. Tiktok’s 11parent company, Bytedance, is based in Beijing and the push to ban the app is driven by 12concerns about 13national security.

“There is an immediate threat via TikTok from the Chinese Communist Party.”

Earlier this month, the CEO of TikTok said “the Chinese government had never asked for US user data” and even if they did, the company wouldn’t provide it.