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Streaming Summer Price Surge

작성자: 잉글리쉬쌤 조회: 526 2024. 6. 25.

Streaming Summer Price Surge

여름철 스트리밍 가격 인상 

 

As streaming services 1across the board have expanded their content options, their monthly 2tabs have expanded too, including a few price 3hikes that are 4set to 5take effect in the coming weeks. 

 

Escaping the summer heat to the air-conditioned comfort of a 6binge-watch is getting more expensive. 

 

"If your original plan was, 'I'll save money, I'll 7get rid of cable, I'll have one or two streaming services', now you need multiple streaming services. And you're 8more or less right back to what you were spending when you had cable 9the other day." 

 

Among streamers increasing prices this summer, NBC Universal's Peacock with higher prices for monthly and annual plans starting in July. Max, the streamer of Warner Brothers Discovery, CNN's parent company, will raise prices on its ad-free services by $10 to $20 annually starting in July. And Spotify will also 10boost costs for U.S. subscribers starting in July. The price hikes come as streaming media companies face their own increases in the cost of doing business as they expand content offerings to 11keep up with one another. 

 

"You have all these services all creating their own original programing, which is expensive to create. And 12in turn, you're going to have to pay a little bit more for those services." 

 

Nicholas De Leon, senior tech reporter for Consumer Reports, says streamers will likely experiment with different offers like lower price 13tierswith ads to keep inflation-14weary subscribers 15tuned in

 

"Expect to see more 16bundles, expect to see more promotions. If you buy this product, we'll throw in that service, that type of thing. So it's a little bit 17chaotic, but that makes it fun." 

  • 1
    across the board
    (회사·산업 등의) 전반에 걸쳐
  • 2
    tab
    비용, 식별표
  • 3
    hike
    (가격·경비 등의) 대폭 인상
  • 4
    set to
    (열심히·결연한 태도로) 시작[착수]하다
  • 5
    take effect
    시행[발효/적용]되다
  • 6
    binge-watch
    (TV 드라마 시리즈를)몰아보다, 정주행하다
  • 7
    get rid of
    제거하다
  • 8
    more or less
    거의
  • 9
    the other day
    일전에, 며칠 전에
  • 10
    boost
    신장시키다
  • 11
    keep up with
    따라잡다
  • 12
    in turn
    결국[결과적으로]
  • 13
    tier
    (조직·시스템에서) 단계
  • 14
    weary
    (몹시) 지친
  • 15
    tune in
    (라디오·텔레비전 프로를) 청취[시청]하다
  • 16
    bundle
    (함께 팔리거나 딸려 나오는 물건들의) 묶음, 상품을 묶어서 할인해서 팔다
  • 17
    chaotic
    혼란 상태인

 

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