¡°I have to continue to grow the business. And right now TikTok is the platform that¡¯s been amazing and I love, love, love TikTok.¡±

Ella Livingston is one of more than 150 million monthly US users on TikTok using the platform to grow her chocolate business called Cocoa Asante.

¡°We always know that a platform can be gone just like that. So we are always prepared to 6pivot and if it¡¯s not TikTok, it¡¯s gonna be another platform.¡±

And she¡¯s not the only one ready to move. Influencers who use TikTok as a primary way of generating 7revenue are already 8speculating about where they¡¯ll go next.

¡°Here¡¯s a few right here. Clapper, Huddles and Likee to name a few.¡±

So, who stands to benefit from a possible ban? Experts say American tech companies with features similar to TikTok. Meta¡¯s Facebook and Instagram allow users to create 15 second video clips called Reels. Youtube has a 9feature called Shorts. Snapchat¡¯s Spotlight highlights 10entertaining videos. And even Spotify has a TikTok-like video feed with recommended music and other content. Tiktok¡¯s 11parent company, Bytedance, is based in Beijing and the push to ban the app is driven by 12concerns about 13national security.

¡°There is an immediate threat via TikTok from the Chinese Communist Party.¡±

Earlier this month, the CEO of TikTok said ¡°the Chinese government had never asked for US user data¡± and even if they did, the company wouldn¡¯t provide it.