¡°They¡¯ve grown up with technology and shopping online, it¡¯s nothing exciting or new to them.¡±

The National Retail Federation says overall more consumers are returning to malls and 5in-store shopping this holiday season. And Gen Z is having a high turnout.

¡°There¡¯s much more 6optimism in spite of the challenges on inflation and price pressures. I think people are really ready to be out there.¡±

The NRF estimates nearly 123 million people visited 7brick-and-mortar stores over the Black Friday and holiday weekend. That¡¯s up 17 percent from last year. And when it comes to clothing, industry experts say Gen Z is very 8picky about brands.

¡°There definitely is a shift among the Gen Z generation regarding 9fast fashion. They recognize that it¡¯s not as good for the environment.¡±

And that¡¯s great news for young entrepreneurs like Camila Romero¡¦ 

¡°High-grade print.¡±

¡¦whose clothing brand caters to a Gen Z customer base.

¡°I¡¯m happy to be a part of that 10mentality and that wave that¡¯s been happening in the fashion industry.¡±