Record-Breaking Holiday Shopping Weekend Ahead

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Holiday cheer reaching historic levels. According to the National Retail Federation, an estimated 166.3 million people are planning to shop from Thanksgiving Day through 1Cyber Monday. That¡¯s almost 8 million more than last year.

¡°Today¡¯s shopper is very 2savvy when it comes to shopping around and finding what works best for them.¡±

South Coast Plaza in Orange County, California, is ready. The shopping center expects to 3break records this year in terms of 4foot traffic and spending. 

¡°Have a good day. Thank you.¡±

Executive Director of Marketing Debra Gunn Downing says that¡¯s despite inflation, growing 5recession fears, and soaring interest rates on credit cards.

¡°We¡¯re seeing people 6overcoming that because they want to do something special this season. We¡¯re forecasting a really strong finish to the year. So, we will achieve over $2 billion in sales this year. Record.¡±

The NRF says some Americans will likely 7cut back on other things. They¡¯re being more 8strategic when it comes to hunting for deals and comparing prices. But they still wanna get into the holiday spirit after missing out during the pandemic.

¡°They may be 9dipping into some savings. We know that some households were able to build up a fair amount of savings during the pandemic or through some of the stimulus programs that were in place.¡±

Meanwhile, small business owners like Allison Ash say this is a 10critical weekend for her store, The Wrapper, and says shoppers are buying early and still shopping local.

¡°Even if there¡¯s a recession, people want to make it happy, and they wanna do whatever they can to, you know, make sure their family has a good time.¡±